The manager is sporting friendship bracelets, coworkers are discussing purchasing cowboy hats, and overall morale is on the rise.
At professional services firm KPMG, managing director Rob Breakiron finds himself unexpectedly popular among his younger colleagues at the age of 45, thanks in part to his admiration for Taylor Swift. By sporting Swift’s merchandise and discussing her ongoing tour during team calls, Breakiron has established himself as a relatable figure, earning him the nickname “Swiftie Dad” within his division. His dedication to attending Swift’s concerts with his daughter has also made him a trusted source of concert-related advice among teammates.
As companies navigate the transition out of remote work, there’s a push to redefine workplace norms and foster connections among employees. Superstar performers like Swift and Beyoncé provide a common ground for colleagues of all ages and positions to bond over. With both artists releasing new albums and Swift’s tour restarting, discussions about their music often dominate conversations, offering a welcome opportunity for connection in a post-pandemic work environment where building relationships can be challenging.
Associate professor Angela Hall from Michigan State University emphasizes the importance of these connections in combating workplace burnout, citing statistics that show a significant portion of workers feeling emotionally drained and used up by their jobs. Building a sense of belonging within the company can help mitigate burnout and increase job satisfaction, ultimately benefiting both employees and executives amidst a period of widespread worker disengagement.